MUMBAI: Omnicom Media Group Malaysia has appointed Shyam Ravishankar as head of digital.

Ravishankar joins Omnicom Media Group Malaysia from OMD India where he was the business director in charge of digital and mobility services.

In his new role, Ravishankar will be working on key accounts across OMD and PHD to drive adoption of digital technology and create integrated marketing experiences.

He will report to Omnicom Media Group, Malaysia CEO Andreas Vogiatzakis and his position is effective immediately.

A digital strategist with over 13 years of experience and a specialist in data-driven brand building strategies, Ravishankar has knowledge across key areas such as performance marketing, SEO, social media and digital analytics to name a few. Over the course of his career, he has worked on a plethora of industries such as technology, education, travel, real estate and financial services.

Vogiatzakis said, “Shyam is a digital evangelist, and a great addition to the team. His experience will complement our existing talent pool and help us deliver an even better product and exemplary service. Shyam is particularly skilled in creating synergies that provide an integrated offering incorporating the best of digital and weaving them with offline strategies. As a network, we are committed to investing talent to ensure that we are ahead of the curve when it comes to digital expertise. We are thrilled to have Shyam on board.”

Ravishankar added, “It feels great to continue being a part of the network in a different market. This is an exciting opportunity to work with a talented and welcoming team in a market that has great potential when it comes to digital. I am looking forward to lead the network’s digital prowess and further strengthen our offering.”

Prior to his roles at Omnicom Media Group, Ravishankar worked in Mindshare on the United Breweries, Tata Steel and Nike accounts.