Mumbai: Omnicom Media Group India’s media network OMD has announced the appointment of Anisha Iyer as its new chief executive officer, with effect from January 2022. In this new role, she will be reporting to Omnicom Media Group India group CEO Kartik Sharma.
As CEO, Iyer will be responsible for leading the organisational vision and steering strategic goals across the business with a focus on leading future-ready teams, enhancing client relationships and delivering best-in-class solutions across the board, said the company in a statement on Tuesday.
“Anisha embodies OMD’s vision efficaciously. With her digital prowess and creative mindset, I am confident that she will lead the organization to greater heights and accelerate the momentum of growth,” said Kartik Sharma. “With her understanding of our clients, industry and the market, she is undoubtedly the inimitable successor for the role. We look forward to welcoming her back to India and working with stakeholders to unlock greater potential and empowering our clients to make better decisions, faster.”
Iyer joined OMD in 2019 as the managing director for Malaysia. She has since been with Omnicom Media Group (OMG), moving on to OMG Thailand earlier this year as its chief product officer – tasked with providing future-facing, industry-leading capabilities and technologies by instilling a culture of creativity, innovation, thought leadership, and ground-breaking ideas.
With an illustrious career spanning nearly two decades in the advertising business, Iyer's previous stints include working across Mindshare, Madhouse and Group M. She has lent her expertise over the years, delivering cutting-edge solutions and best-in-class strategy for a range of clients spanning FMCG, pharma, auto, travel, telecom, e-commerce, food, and retail businesses.
“The Indian market has undergone significant changes since the pandemic and it is a challenging yet exciting time to join at the helm," said Anisha Iyer. "It is a pivotal time for our industry and I am excited to navigate the tides in creative collaboration with stakeholders and driving OMD India to new avenues of growth and development.”
