Mumbai: With brands shifting their focus to retaining existing customers instead of acquiring new ones, retention mar

Mumbai: Omnicom Media Group (OMG), the media services division of Omnicom Group Inc.

Mumbai: Magnite, the independent omnichannel sell-side advertising platform, on Tuesday released a study entitled "In

Mumbai: Omnicom Media Group (OMG) India on Tuesday announced the on-boarding of Anand Chakravarthy as its new chief g

Mumbai: After a gap of nearly 18 months, Broadcast Audience Research Council (Barc) India resumed the ratings for ind

Mumbai: The news genre relies more heavily on TV ratings than others, argued industry stakeholders during a virtual w