Mumbai: Mitali Srivastava Hough has bid farewell to McCann Worldgroup, stepping down from her role as senior VP and head of planning for the Mumbai office.

With over 25 years of experience, Hough has worked with leading agencies like DDB Mudra, Ogilvy & Mather, Famous Innovations, and TBWA India. Notably, she was the first planner in Indian advertising to co-found an agency, Utopeia Communicationz, followed by another venture, Equal, specializing in CSR solutions.

While keeping her future plans intentionally enigmatic, Mitali hinted at her intent to mentor her creative consultancy - The Equal Agency and continue advising various other agencies. “I am deeply grateful for the experiences and relationships I’ve built at McCann. My time there was short but I got the opportunity to work with Prasoon Joshi and some incredible talent and clients across various industries. As I look ahead, I feel a sense of excitement to push my boundaries further. It’s the right moment to explore new horizons, take on new challenges, and pursue my passions in ways I haven’t yet imagined. I look forward to continuing my journey through mentoring and consultancy work, and I’m eager to bring my energy into new collaborations,” she shared.

In addition to her consultancy work, she is diving into a collaboration with musical maestro AR Rahman, where she will be contributing as a writer on a major project that is an amalgamation of creativity and technology. This partnership, along with her other ventures, marks a new phase in her career, where she will continue to explore the intersection of creativity, strategy, and passion in new and unexpected ways.