MUMBAI: MediaCom has named Hariharan Vishwanathan as head – South.

Vishwanathan joins from GroupM, where he was part of the CTG team. He takes over from Sriram Sharma, who was recently appointed as Mindshare leader - South.

Vishwanathan will report to MediaCom India COO Rathi Gangappa.

MediaCom India managing director Debraj Tripathy said, “We are happy to have someone with Vishi’s experience and caliber on board. Our business in the South has seen fantastic growth in the last few years under Sriram’s leadership. I am confident Vishi will bring renewed energy and focus to our business. I wish Sriram all the best in his new role.”

Vishwanathan added, “I am excited to join MediaCom and I look forward to learning and applying their systems thinking approach. Working across agencies and functions in GroupM has been an enriching experience and I am happy that I will continue to do just that at MediaCom.”