MUMBAI: McCann Worldgroup has promoted Prasoon Joshi to McCann Worldgroup Asia Pacific chairman.
In this position, he will focus, along with McCann Worldgroup Asia Pacific president Charles Cadell and, McCann Worldgroup Greater China CEO Jesse Lin, on driving client businesses through collaboration and integration across one of the world’s fastest growing economies.
Joshi is currently McCann Worldgroup South Asia president as well as McCann Worldgroup India CEO. Joshi, Cadell and Lin will focus on delivering integrated approaches and communications solutions for clients by leveraging all of McCann Worldgroup’s broad capabilities and resources.
McCann Worldgroup chairman and CEO Harris Diamond said, “Prasoon has built a model for the network by delivering integrated ideas to drive growth for our clients across India. His brand-building talent has been acknowledged globally. With our clients increasingly looking for multiplatform communications solutions to drive growth, the combined leadership team of Prasoon, Charles and Jesse will help all of our agencies in the region to take full advantage of these opportunities.”
Recognised as one of the advertising and marketing communication world’s top creative leaders, Joshi this year headed the Cannes Lions Titanium and Integrated Jury.
Joshi first joined McCann India in 2002 as executive VP and national creative director. In 2006, he was named McCann Worldgroup South and Southeast Asia executive chairman and regional CD. Under his leadership, McCann Worldgroup India has built its position as the most creatively awarded agency in the market while also expanding its multiplatform capabilities. As part of this expansion, last year it acquired the direct marketing and database company End to End Marketing Solutions which, like McCann, has offices in New Delhi, Mumbai, Bengaluru, and Chennai.
Joshi said, “We are extremely well positioned for continued growth and I look forward to building on the momentum we’ve seen across the network. McCann Worldgroup is boldly entering this new era of advertising with leadership who realise the value in globalisation. Our capacity to effectively craft local communication with global leverage means we can solve our clients’ biggest marketing challenges.”
