MUMBAI: Modular home furnishing solutions provider HomeLane.com has roped in Naveen Raman as its associate vice president - marketing.

The company is looking at intensifying its marketing operations as it gears up for growth and pan-India expansion, with the signing up of Mindshare as its media buying agency. Raman will be driving the company’s overall marketing initiatives.

HomeLane currently offers its services in Bangalore, Hyderabad, Chennai, Kochi, Pune and Mumbai. The company plans to expand its operations to 10 more cities, including Delhi/NCR in the coming months.

HomeLane.com co-founder and CEO Srikanth Iyer said, “We are now ready to build on our success and turn HomeLane into a strong national brand loved by new home buyers in all major cities of India. I am delighted that HomeLane’s marketing efforts will now be steered by Naveen’s capable hands and supported by an illustrious media buying partner in Mindshare.”

Raman added, “HomeLane has a great solution to a new home buyer’s furnishing problem and I am delighted at the opportunity to help bring this solution to as many new homebuyers around the country as possible. I am equally proud to join the exceptionally talented and passionate team at HomeLane, and welcome Mindshare as our partner to help us reach our consumers more effectively.”

Mindshare India leader south Sriram Sharma said, “We are very proud to have partnered with HomeLane as they get ready for the next phase of growth. We hope to share a fruitful partnership with them to help them reach their vision of being the largest online home furnishing player worldwide.”