MUMBAI: Hike messenger is beefing up its leadership team and has roped in Vidur Vyas as VP of marketing and Sumit Mehra as studio head. 

While Vyas will be spearheading Hike’s marketing initiatives, brand positioning and strategic alliances; Mehra will be responsible for driving game strategy, development and production. The duo will be reporting to Hike CEO and founder Kavin Mittal.

Mittal said, "I'm excited to add Vidur and Sumit to our leadership team. It's great to see such strong leaders in the industry share our vision to bring India online. I look forward to working with them and leveraging their experience to build Hike into a world class product and a brand that is loved by millions in India."

Vyas added, "Hike is a fun, innovative and culturally relevant brand. I am excited by the opportunity to connect India online in a fun way and Hike is uniquely positioned to capture that opportunity."

Mehra said, “Great games make people smile and for game developers that's the final goal. When I met Kavin and heard his vision of a digitally connected India; I saw an opportunity to deliver millions of smiles a day. He and his team are doing some amazing work with Hike messenger and I'm excited to partner with them to bring great gaming experiences on Hike. For me there can’t be a bigger challenge and a more exciting mission to do this here in India and for India.”