MUMBAI: In a recent restructuring of the top-level management, Rediffusion Y&R and Everest Brand Solutions have elevated its executive creative director Samir Chonkar to head the creative function of its Mumbai operations.

Rediffusion Y&R and Everest CCO Rahul Jauhari said, “Samir’s contribution to the growth of Everest has been phenomenal. In addition to being a pillar of my team over the past few years, Samir has created work that has not just won, but also added immense value to our clients. His down-to-earth demeanor and relentless pursuit for perfection is respected by clients and colleagues alike. He steps into a role he has earned, in every sense of the word.”

Rediffusion Y&R president Dhunji Wadia added, “Samir has a proven reputation as a creative leader and is held with enormous regard both internally and his clients. Samir’s passion for our agency, his integrity and intellectual curiosity, along with his deep collaborative way of working will make a difference to our clients and to our agency.”

In his stint of more than 20 years in the industry, Chonkar’s work has featured across international awards shows and Indian award forums like DMAI Echo, IDMAI, Goafest, Digital Crest and Indian Marketing Awards to name a few.

In recent times, his work for Tata Value Homes won the International Echo Award. His enviable body of work across Parle brands has been instrumental in Parle trusting Everest Brand Solutions with a significantly larger portfolio of brands.