MUMBAI: Carat has appointed Navaneeta Das as international client president for Mondelez International based out of Singapore for Asia Pacific.

Das will head up the Carat media strategy and planning operations for Mondelez, with responsibilities for the wider Dentsu Aegis Network offering. Longer term she will move into a global role within Carat. Das joins from Johnson & Johnson and will report to Carat Asia Pacific CEO Sean O’Brien.

O’Brien said “Nav’s balanced exposure to digital and traditional media and her knowledge of strategy, data and trading makes her the right fit for us as we continue to redefine the business value we deliver to our clients through media. Mondelez International is an innovative business, looking to drive significant growth, and with Nav’s expertise now within Carat we are in a great position to continue to support them on this journey.”

With 17 years’ of media and marketing experience, Das previously worked at Mindshare, at WPP’s econometrics and consulting offering (ATG and Mindshare Business Planning), and most recently at Johnson & Johnson where she was director of digital analytics and marketing analytics.

“Carat embodies an honest, down-to-earth, warm and collaborative culture. The company has grown rapidly over the past few years due to strong communication and marketing capabilities driven by their culture. I am looking forward to working with the teams across the region to drive further success for Mondelez International and in turn grow our business,” said Das.