MUMBAI: Harpic, one of the leading toilet cleaners, has recently announced Akshay Kumar as its brand ambassador to drive the mission of ‘Har Ghar Swachh’. Harpic, along with Kumar, aims to provide universal access to clean toilets to each and every Indian and emphasise on the importance of maintaining a clean toilet.
With the new mission, Kumar plays an evangelist to emphasise the need for taking care of toilets, maintaining them regularly and cleaning them to ensure a healthier living.
He has been a strong supporter of the sanitation movement in India and has championed the social issue through his movies like Toilet Ek Premkatha which was instrumental in driving positive social change.
He is also the brand ambassador of the government’s ‘Swachh Bharat Abhiyaan’.
Speaking on his association, Kumar said, “There is a growing need to sensitise people on the need and importance of keeping their toilets clean and hygienic. It gives me immense pleasure to associate with Harpic to drive the ‘Har Ghar Swachh’ mission. We can no longer treat toilets as a stepchild of the home but consider them to be a source of pride and joy, hence I urge people to join me in this mission so that we can ensure a healthier and hygienic life for ourselves and for our families.”
South Asia RB Hygiene Home CMO, marketing director, Sukhleen Aneja said, “Harpic has been an expert in toilet cleaning for over 30 years now and has undertaken several initiatives to drive behaviour change towards driving transversal access to sanitation. Realising the need for educating consumers on the usage and maintenance of toilet, Harpic through its mission of ‘Har Ghar Swachh’ aims to sensitise people about basic cleaning habits and ensure that every Indian household has access to clean toilets.
“Professionally and personally, Akshay has been a key influencer to drive the sanitation mission and it’s an honour to have him as Harpic’s brand advocate to amplify our mission. Harpic stands for expertise, trust, reliability and positive social change values true to Akshay and thus, the partnership between Harpic and Akshay is a natural extension of these values. With Akshay as the perfect evangelist, Harpic will continue to driving this positive social change,” he added.
Harpic has been a pioneering toilet cleaning brand in India with undisputed market leadership within the specialist toilet cleaner category. With the ‘Har Ghar Swachh’ mission, it is determined to ensure that every home can be cleaned and maintained with Harpic.The association with Akshay will spin a holistic, multi touchpoint campaign that brings to life Harpic’s superiority as a specialist toilet cleaner.
