MUMBAI: The data driven social & mobile marketing firm, Digital Quotient, has announced the addition of Bhaskar Singh to its team.

The move is in line with Digital Quotient's aggressive move into arena of data analytics and audience marketing to provide holistic solutions to its wide customer base. Singh joins the agency as sales head for their audience marketing platform.

At his current role, Singh will be heading nationwide sales strategy and revenue generation for Digital Quotient with a focus on business development, establishing contacts and creating growth opportunities.

Digital Quotient digital marketing head Santosh Kumar said, “We are committed to bringing the best practices and values from the industry through creativity, technology and analytics. Our Audience Marketing platform is a key division that helps our clients to reach right target audience by mapping intent, behavior and relevance and provide effective insights in digital media buying. Mr. Singh brings sound knowledge and experience of selling digital solutions to clients which will add more value to our vision and growth.”

Prior to joining Digital Quotient, Singh worked with Tribal Fusion, now known as Exponential as the interim national sales director where he was responsible for heading & managing national advertising sales. He also handled online sales for leading regional news media group Malayala Manorama, and has also worked with Infomedia India.

 “I am looking forward to this great opportunity of working with Digital Quotient. The energy and passion of the team here is infectious and I confident that together we will be able to deliver the best solutions to clients nationwide,” commented Singh.”