MUMBAI: WeWork, the global platform for creators that provides collaborative spaces, community, and services, has rolled out a digital campaign, “Women’s Era”, to celebrate women from different walks of life, who have and are an inspiration to all of us, every single day. The campaign is to mark the International Women’s Day celebrations.
With around 4,00,000 global members and around 9,000 employees all over the world, there is a space for everyone to express their individuality. Taking this into consideration, WeWork has taken a step to appreciate their female employees and members by featuring them on their Facebook page, along with their thoughts about what ‘women power’ means to them and their message to other women all around the world.
To celebrate women entrepreneurs, WeWork is further offering women a chance to sign up for six months and avail two months of free membership on WeWork. Applicable on private offices in select locations, this can be availed anytime between 5 March to 12 March 2019. While, the sign-up is between the given dates, the deal can be completed till 12 April 2019 for the offer to be availed.
Participating in this vision of ‘women’s era’, the leadership team at WeWork has come together to talk about why they call it an ‘era’ and how they see the new age woman embodying all their key values. Created in a video format, the short film features leaders from WeWork India, including CWeO Karan Virwani, Co-CWeO Ryan Bennett, head of sales Varun Gopinath, head of real estate Arnav Singh Gusain, head of strategic finance Vinayak Parameswaran, head of marketing Vineet Singh, and design director Taylor Harper, speaking about women, how they are an inspiration and why they need to be celebrated every day.
As offline events are a key part of the weekly hygiene at WeWork and this week is all about women, WeWork is also organising the ‘Her Pop-up Market’ on 8 March at WeWork Galaxy - Bangalore, where pop up stalls will be set up by female homegrown entrepreneurs showcasing apparel made with sustainable fabrics, notebooks and stationery, home decor products, and much more. From art and home décor to sustainable clothing and natural body products, there’s plenty for one to explore with one’s BFF, girl gang, spouse, or solo.
