MUMBAI: With an intention to change the negative thoughts that most women face post-childbirth, WATConsult, the digital and social media agency from Dentsu Aegis Network, has released a new campaign called #FlauntTheGap. The insight behind the campaign is to change the outlook of the corporate world that does not give women a chance to restart their career after the maternity pause.

Launched on Mother’s Day, the campaign leveraged all social media platforms enabling new mothers to apply at WATConsult for suitable jobs.

The agency also altered its maternity policies this year by extending a hand towards creating some balance for new mothers in their personal and professional life by granting them six months of maternity leave, extended by 6 months of flexible hours. For an agency with 400 employees and with a greater female ratio, this initiative is a welcoming step.

Speaking on the same, WATConsult founder and CEO Rajiv Dingra said, “At WATConsult, we understand the increasing demands that employees face in their personal as well as professional life and recognise that their career is just one of the many aspects of their life. The new HR policy changes have been designed to accommodate these demands and provide an atmosphere to thrive personally and professionally. This is a step to encourage more mothers to pursue their careers even after attaining motherhood.”

The campaign video revolves around a mother who is seen updating her CV as she wishes to follow her career back and showcases how the leading figure is seeking to hide the gap when she should flaunt it.