Mumbai: Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Ltd, this women’s day has announced the launch of its #InvestorsForLife campaign, an ode to the countless women who selflessly dedicate their lives in the betterment of their loved ones.

Research & Ranking CMO Alok Arya shared, “At Research & Ranking, we advocate long-term investing as the path to success. This mind-set demands commitment, discipline, consistency, and patience - qualities inherently reflected in a woman's ability to nurture. At every turn, they invest in us and our relationships, fostering lifelong growth. While everyone is an investor in some capacity, women are #InvestorsForLife. Through this campaign, we aim to bring light to their invaluable contributions and honor their immeasurable impact on the world. As a token of gratitude, we've created #InvestorsForLife badges for male colleagues to wear, symbolizing appreciation for their female counterparts.”

The film shows a montage of heart-warming scenes where women and girls in different roles are taking care of people around them and investing their time and efforts. The slice-of-life visuals are paired with an emotional VO in a male voice to express gratitude.

The creative agency Digital Refresh Networks has shot and edited the video. The campaign is being promoted across all major social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube.