Mumbai: Digital payments company PhonePe has announced its latest brand campaign “Tension chhodo, Insurance lo” to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances.

The campaign launched during the ongoing T20 World Cup highlights how the insurance buying process on PhonePe is instant, paperless, and mobile-first - making it easily accessible to all users.

The light-hearted campaign encompassing over 12 films will run on Television, YouTube, Hotstar, and other prime channels. The six-month-long campaign will educate customers on the availability of bike, car, life, and health insurance plans on the PhonePe app. It will also showcase PhonePe’s insurance expertise, scale, size, and trust that customers have on the platform.

“We launched Insurance a few months back and the response we received from our customers informed us of the need to take a more prominent role in the insurance distribution space,” said PhonePe VP and head of insurance Gunjan Ghai. “Our users place immense trust in us as a brand. We are, thus, in a much better place to reach our customers and offer the right insurance at the right price. With that objective in mind, we have launched a large multi-media integrated campaign to drive awareness and build consideration for PhonePe’s insurance offering over a period of six months.”