Mumbai: Motorola has launched a new campaign #billioncolours for all-new motorola g82 5G. The campaign is conceptualized and executed by by 21N78E Creative Labs and will be handled from their Gurugram office.

The product is disrupting the category with a flagship 10-bit billion colour 120Hz pOLED display. It’s also packing India’s first 50MP OIS camera in the segment and a powerful Snapdragon 695 5G processor. Continuing to highlight the benefits of the 10-bit pOLED display, the motog82 highlights the brilliant colours in a clutter-breaking way for the category!

Elaborating on the campaign, Motorola India head of marketing Shivam Ranjan said, “Our moto g franchise stands for democratizing technology by making premium features accessible to more consumers. The moto g82 5G does just that by being the first in its segment to bring a flagship grade, billion colour 10-bit pOLED display to Indian consumers for an ultra-immersive viewing experience. With such a feature to tout, nothing but a visual spectacle would do. Hence this campaign is designed to immerse our consumers and bring the billion colours to life in a way that is atypical for the category.”

Commenting on the partnership, 21N78E Creative Labs COO Navin Kansal said, “Given the key focus of the product, we wanted our consumers to experience the sheer visceral thrill of what the display could do. The films were driven with the intent to create an ASMR like experience. What made it satisfying was that all of it was shot as LIVE action without any CG, thereby making for a more authentic vibe to the overall aesthetic.”