Mumbai: Madame has launched its Autumn/Winter 2024 campaign, ‘Stay Real’, featuring Shanaya Kapoor. The campaign encourages women to embrace their individuality and personal style.

It highlights Madame's Autumn/Winter 2024 collection, which includes evening dresses, blazers, and co-ord sets designed for modern women, emphasising quality and authenticity over trends. The campaign video features Shanaya Kapoor in key pieces from the collection, showcasing her confidence and style, aligned with the campaign’s message of self-expression.

Kapoor stated, “Stay Real is a message that deeply resonates with me. Fashion should celebrate who you really are.”

Sumedha Jain, MarCom Head, at Madame added, “This campaign reflects our brand ethos: to empower women to celebrate the unique essence that makes them who they are. Fashion is more than just clothing; it’s a powerful form of self-expression.”

Madame aims to connect with Gen Z and millennial audiences, reinforcing its commitment to diversity and self-expression. With the ‘Stay Real’ initiative, Madame continues to inspire women to own their unique narratives, reaffirming its status as a beloved brand in the fashion industry.