MUMBAI: Set to storm your television set are Lux Industries Ltd’s (Lux Industries) three new TVCs, featuring Bollywood’s finest, for three different brands.

While Amitabh Bachchan unveiled the new television commercial of LuxVenus, Varun Dhawan released the new TVC of Lux Cozi and Parineeti Chopra, of their women wear brand Lyra, the company's media release stated.

The company has also announced plans of launching a media blitzkrieg in television, print, radio, digital and outdoors for their products and plans to go ahead with a new 360-degree campaign regarding their newly launched commercials.

The move is aimed at ensuring major growth in sales in the next quarter and positively impact the company's presence in the market, said Lux Industries chairman Ashok Todi.

The company is also looking forward to individually grow and sustain the leadership positions of its diverse portfolio of brands in the market.