MUMBAI: The fifth edition of the Kyoorius Creative Awards has just concluded with five black and 90 blue elephants handed out across advertising, media and digital categories.

Amitabh Bachchan was the recipient of the Master of Creativity award for his immeasurable contribution in the advertising and marketing world of India. His presence has changed the way people look at brands today.

The five black elephant winners were taken by four teams namely Ogilvy & Mather for #HoliNotHooliganism and Vodafone Sakshi, Early Man Films for The Story of Kaveri, FCB India Group for Sindoor Khela- No Conditions Apply, BBDO India for #FuelFor The RealFit. 

The Power of Print award, an IP owned by the Times Group was seen presented to Curry Nation Brand Communication for its print campaign ‘Lifeline Question’.  Brave New World, Bangalore and FCB Interface were awarded the runner-up title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.

The out-of-home advertising contest, Inoohvation, this year in association with Kinetic, saw participation from the brightest minds across creative communities in the country. Based on a brief set out by Honda, the contest was aimed at rejuvenating creativity by smart use of technology and storytelling techniques by creating an outdoor campaign. Creative Agency Studio Mars won the coveted title for its campaign ‘Will they see Blue’. While J. Walter Thompson and Locopopo bagged the runner-up titles for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.

Kyoorius founder and CEO Rajesh Kejriwal said, “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them for their truly deserved win. It gives me immense happiness to announce that we received 20 per cent increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

Complete list of blue winners