Mumbai: Skincare brand Everyuth Naturals has made a strategic entry into the body lotions segment with its new range of body lotions. The brand has rolled out  a TVC campaign, which is conceptualised by Wunderman Thompson India and aims to strike a chord with young consumers who are seeking relief from dry skin, albeit in a natural way.

“Everyuth Naturals is among the top facial skin cleansing brands in the country and a leader in the face scrubs and face masks segment," said Zydus Wellness CEO Tarun Arora. "We are happy to extend our expertise in providing effective skincare leveraging natural ingredients in the new segment of Body Lotions. Everyuth Naturals now embarks on an exciting new phase where it has the scope to become a more holistic skincare brand.”

The high decibel campaign will air in eight key languages across GECs and all digital platforms. 

“While conducting extensive consumer immersions, we came across two critical insights – unlike popular belief dry skin is not just a winter-only problem and second the young girls are peeved with the inadequacy of the current lotions that are usually either sticky or ineffective," stated Wunderman Thompson Mumbai SVP & executive business director Samarth Shrivastava. "The campaign brings alive the youthful and happy vibe of the brand that is refreshingly different in the clutter of category communication.”