Mumbai: Digitas India, a part of Publicis Groupe and India’s largest digital agency, has brought on board Prachi Pawar as VP Data and Nilesh Vaidya as AVP - Marketing Transformation Consulting. Prachi was previously associated with Fractal Analytics, working on large FMCG mandates, while Nilesh looked after a part of the technology duties at Sony Pictures Networks India before building his own technology platform venture.

Amaresh Godbole, CEO Digitas India commented, “Data is at the heart of our global and local proposition. We already have a robust data science team in place that services not just Digitas, but serves as a center of excellence for all Publicis Communications brands in India as part of the Groupe’s Power of One Strategy. Prachi’s experience will help us take our data offering to the next level, delivering advanced capabilities such as predictive analytics.”

Siddhyesh Narkar, Chief Technology Officer, Digitas India commented on Nilesh’s appointment. “In today’s ecosystem, custom technology solution providers like us need to play a consulting role to help our clients make the most of the adtech and martech ecosystem. Nilesh will guide this effort and strengthen our partnerships with the likes of Sitecore, Salesforce, Adobe, IBM Watson, amongst others.”

Said Prachi, “The thing I found most exciting about this opportunity was the chance to move from a standalone data function to one where data comes to life via Publicis Groupe’s myriad offerings. Our data capabilities now power insight generation, dynamic content and business decision making, and it’s brilliant to see it come to life as we win pitches and produce truly data inspired work for our clients.”

Nilesh added, “I see this role as the need of the hour. My experience will be put to great use here, synthesizing external product partnerships with our custom technology capabilities, and delivering best in class marketing transformation solutions for Digitas and Publicis clients as a whole.”