MUMBAI: From being an executive assistant or administrator for almost 10 years in various companies in the beginning of her career, to associate director business development at the Bharat Media & Entertainment group (BMEG), Sumaiya Shaikh Vaidya has progressed extremely well.

Her first big break outside the EA or admin role came when she was appointed as a deputy manager at India News in charge of revenue generation from the western Indian region – a position she enjoyed for two years. Following this,  she moved to Star TV as a senior sales executive , hopping on to dailyhunt for five months as regional manager, and then back to Disney Star for more than five years, leaving it in December 2024 as assistant manager looking after revenues for Star Suvarna SD, HD & Plus. In between she dabbled in short assignments for companies such as Red Digital Cinema, Aidem Ventures and dailyhunt.

Her motto all along has been “to seek a higher level of work to expand my experience.”

BMEG is headed by Andy Charles and is a marketing service company  with expertise in media planning and buying skills, strategic brand building, OOH + experiential,  and creative design solutions. It has offices in Bengaluru, Mumbai, Delhi , Chennai, Kochi, Hyderabad and Kolkata with  new age clients such as Dangal, Linc, KochiKodens, Rapido, Bombay Shaving Co, IDBI Bank, among a long list of others.