Mumbai: Amagi, a global player in cloud-based SaaS technology for broadcast and connected TV on Monday launched the advanced version of its content planning and scheduling platform - Amagi Planner. Introduced in 2021, the product makes planning and scheduling of channel programming seamless and cost-effective for digital-first companies.

Amagi Planner enhancements include flexibility in ad break scheduling, pattern-based or repetitive scheduling, alerts, and notifications for overruns, and more such features.

Advanced tagging allows OTT platforms and end-users to access titles with ease through a feature-rich search option while unearthing data on audience preferences for personalised content scheduling, according to the statement. "Amagi Planner also enables its users to build ‘collections’ - short duration titles grouped together - with features that can be added on the fly, such as order of assets, automatic shuffling and pinning of assets, and more," it added.

The advanced version of the platform makes ad monetisation easier for content owners by facilitating automatic scheduling of fillers and ad breaks. The easy-to-use UI, with its drag and drop functionalities, and its daily and weekly calendars, is a bonus for content owners looking for truly comprehensive scheduling software.  

“Amagi’s solutions have always had a two-pronged approach. We want our customers to derive operational efficiency while delivering an elevated viewing experience to their customers, said Amagi co-founder KA Srinivasan. “Amagi Planner is the very epitome of this concept, smoothly blending in automation and AI/ML efficiency to deliver a seamless user experience while offering value adds in the form of viewership insights that will benefit the end-user. We hope to see our customers thrive, and their audiences delighted, with our feature-rich solutions.”

Amagi provides a complete suite of solutions for content creation, distribution, and monetisation  to its global clients including ABS-CBN, A+E Networks UK, beIN Sports, CuriosityStream, Discovery Networks, Fox Networks, Fremantle, NBCUniversal, Tastemade, Tegna, Vice Media, USA Today, and Warner Media, among others. The company will be showcasing its products at the NAB Show 2022 in Las Vegas.