Mumbai: Content discovery and native advertising platform Taboola has announced a three-year strategic partnership with dentsu India, a multinational media and digital marketing communications network, headquartered in London, UK.

Under the partnership, dentsu India will leverage Taboola’s offerings to reach consumers at scale across premium editorial sites. and also support brand awareness and acquisition goals, said the company in a statement on Monday.

“Our objective has been to create maximum value for our clients," said dentsu Media South Asia CEO Divya Karani. "We are pleased to partner with Taboola towards this and leverage its expertise to drive new avenues of growth, increase engagement. We are certain that with Taboola, we will be able to optimise audience engagements and explore new frontiers of transformation for the digital consumers of today."

The network will use Taboola’s several advertiser offerings across its entire customer portfolio. These include multinational companies that work with its huge media agency network, spanning over retail, automotive, CPG, consumer electronics, and more, said the statement.

Taboola Video will empower dentsu India to engage with audiences through high-visibility placements across premium editorial sites through its publisher network that reaches 500 million daily active users, it added.

“We are honoured to have secured the long-term trust of its agencies and their impressive list of brand customers. We look forward to working side-by-side with dentsu India to help its customers reach consumers through our massive network, build creative strategies, and scale,” said Taboola CEO and founder Adam Singolda.