MUMBAI: Leading media and communications agency, Maxus India has won the media duties for OLX, India’s largest online classifieds platform. This account win comes after a multi-agency pitch held recently. The account will be managed by the New Delhi team lead by Navin Khemka. The media agency on record will manage all traditional media outlets as well as content marketing for the brand. The traditional media for the brand was earlier handled by ZenithOptimedia since 2011.
OLX India CEO Amarjit Singh Batra said, “We welcome Maxus on board and look forward to creating path-breaking campaigns that can match our current growth trajectory and also significantly enhance it in the months to come. Changes in the technology and media domains, as well as the growth in the Internet business, not only offer new opportunities but also pose some interesting challenges. We feel that Maxus will be able to think strategically, and offer innovative business-led solutions for the same.”
Commenting on the win Maxus South Asia MD Kartik Sharma said, “We at Maxus are committed to approach planning in an integrated manner with deep emphasis on innovative media concepts that provide cutting edge solutions. Maxus’ strategy based on consumer and category understanding, along with a strong focus on ROI, led to this new-age business win. Our vision is two-fold- to communicate their brand proposition through an effective media mix and creative strategies, and use those to accelerate business growth for the brand."
Maxus managing partner Navin Khemka said, "We are delighted to have OLX as a part of the Maxus Delhi team. Our experience and expertise in managing new age clients has helped provide them with an edge in the market place. We are confident about delivering ground breaking solutions for driving OLX’s business objective. We are looking at innovative and customized solutions to connect buyers and sellers in every small town and village in India.”
OLX India already has 80% market share of the consumer-to-consumer (C2C) online classifieds in India, and is the number one classifieds for used cars and motorbikes, mobile phones, and household items. OLX has five times the brand awareness that of the number #2 classifieds player. The auto category, from which 45% of the page-views come, has a brand awareness at least five times that of any other player in the industry (according to Google Trends). OLX is the number #1 buying + selling mobile App in India according to Google Play store, and is currently trending at 2.8 billion page-views a month (February 2016). As pioneers of ‘We-Commerce’ in India, OLX brings sellers and buyers together for win-win transactions. OLX is also a global leader in online classifieds, present in 40 countries and 50 languages across the globe.
