Mumbai: Technology and artificial intelligence (AI) data solutions firm iMerit has appointed Pitchfork Partners Strategic Consulting LLP as advisor for communication strategies in India. Pitchfork Partners will spearhead strategic outreach for iMerit through insight-based analytics to support growth and strengthen its brand narrative, said the statement.

Founded in 2012, iMerit specialises in transforming unstructured content – such as video, images, audio, and text – into structured data for use within the most advanced algorithms in machine learning (ML) and AI.

“iMerit provides end-to-end AI data solutions to some of the world’s leading brands and Fortune 500 companies across a wide array of industries, including autonomous vehicles, financial services, medicine, agriculture, government, and many more," said iMerit co-founder and CEO Radha Basu. "Our aim is to assist companies by solving complex data challenges in their AI ecosystems. We are pleased to find a partner that shares our passion for this journey. Pitchfork Partners’ expertise will play a crucial role in realising our goals.”

 In July 2021, iMerit expanded by opening a Centre of Excellence for AI Training Data, in Hubballi, Karnataka. In partnership with the Deshpande Foundation, a social and economic impact non-profit organisation, the tech firm expanded its expert workforce to deliver high-quality training data and solutions for ML and AI applications.

 “We understand the dynamism and the communication requirements of the ever-changing technology sector in India. It’s a great opportunity for us to assist iMerit in achieving its vision through strategic and insights-driven communication," commented Pitchfork Partners co-founder Jaideep Shergill.