Mumbai: DigiChefs, the independent creative agency based has bagged the SEO and performance marketing duties for Sila, a real estate platform providing real estate development, project management, advisory, and facilities management services across India.

As part of the mandate, DigiChefs' key goal is to generate and build an organic traffic channel for Sila’s three business verticals using effective performance marketing tools and techniques. "The emphasis is on analysing and devising a robust plan of action for the brand for increasing the visibility of the brand among the audience with targeted ads," said the agency in a statement.

The agency will help the brand in building a strong SEO strategy by improving the keyword results, optimising the website for organic search, and increasing the search ranking for Sila, it added.

“With SEO and performance marketing being our forte, we look forward to enhancing Sila’s digital journey with our tailor-made SEO practices and ensure using best of the marketing tools to drive further business for the brand," said DigiChefs co-founder Deep Mehta. "With consistent ad optimization, we aim to attain quality leads and conversions as a result. We look forward to leveraging our expertise and generating organic traffic that will help in the long-term growth of the brand.”