Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 9 August - 22 August 2007.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
art d‘inox (Jindal Stainless)
|
-
|
Media Cubic(Dentsu)
|
60-70 million
|
|
Bacardi Martini India Ltd
|
TME
|
Madison Media Plus (Madison - Delhi)
|
NA
|
|
Bayer Healthcare (Diabetes Care division)
|
-
|
Starcom (Mumbai)
|
150 million
|
|
Canon India
|
-
|
Allied Media (Percept Group)
|
400 million |
| Dentsu | |||
| CTC Mall | - | ZenithOptimedia | 1.5 billion (combined) |
| Future Brands (Strategic Planning) | |||
| Ranbaxy | |||
| HTC | |||
| Floriana Group | - | Motivator (Delhi) | NA |
| Future Brands (Implementation & Buying) | - | Future Works (Starcom) | 400 million |
|
Creative
|
|||
| Aegon Religare Life Insurance | - | Contract Advertising | 150-200 million |
| art d‘inox (Jindal Stainless) | Percept H | iki (Dentsu) | 60-70 million |
| Bajaj Capital | O&M | TBWA | 80-100 million |
| Emami Ayurvedic Products | Ambience Publicis | Fortune Communications | 30-40 million |
| K Lounge | - | 20-30 million | |
| Godrej SCA Hygiene | - | TBWA India | 200-250 million |
| Max (SET) | Euro RSCG |
TBWA India | NA |
| Nokia | Bates David Enterprise | JWT | 2 billion |
| Skoda Fabia | - | Law & Kenneth | 200 million |
| Sony Bravia | - | JWT (Delhi) | 400 million |
| Staples Future Office (Staples-Future Group JV) | - | Saints & Warriors | 100 million |
| Suzuki Motorcycles‘ new scooter model | - | RK Swamy/BBDO (Delhi) | 120 million |
| Tata Green batteries | - | FCB Ulka | 200-250 million |
| VLCC (Personal Case Products) | M&C Saatchi | Equus Red Cell | 100 million |
|
Creative & Media
|
|||
|
Biba (Fashion apparels)
|
-
|
K-Factor
|
50 million (combined)
|
|
LeagueOne (BTL advertising)
|
-
|
||
|
Modi Revlon
|
Bounce Design
|
||
|
Incredible India (Bed & Breakfast campaign)
|
-
|
Span Communications | 10 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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