MUMBAI: Odonil, the air freshener from Dabur‘s stable, has signed Bollywood actress Karishma Kapoor as its new brand ambassador.

The company will soon be rolling out a new campaign, which seeks to highlight the impact of "nature inspired" fragrances of Odonil blocks. The new campaign for Odonil will speak about how its nature-inspired fragrances make ordinary moment special.

Dabur India marketing head-Home Care Rohit Prakash Gupta said, "The new campaign which has been developed in Poland and Mumbai depicts the transformational impact of the fragrances of Odonil. The campaign talks about how with the fragrances of Odonil in your bathroom, makes an ordinary morning special. With a high visual appeal, the impact of the fragrance has been highlighted through transformation from bathroom to a green lush environment. Also, we believe that Karishma, being a celebrity homemaker, would be surely able to connect and more effectively communicate the brand‘s benefits with the consumers."