Mumbai: Godrej Expert Easy has announced the appointment of Bollywood actor Saif Ali Khan as the brand ambassador for Godrej Expert Easy Shampoo Hair Colour.
The brand association with Saif Ali Khan will aim to drive penetration and awareness of this offering and shampoo hair colour category. The new product offers a modern and convenient way of hair colouring. Just like shampoo, one simply needs to apply the product on dry hair and in five minutes the entire colouring process is completed, said the company in a statement.
Godrej Expert Easy has also unveiled a new TVC campaign featuring Saif conceptualised by Creativeland Asia, to highlight the product features and increase visibility of the category.
“Godrej Expert is India’s first hair colour brand and introduced us to many formats of hair colours. Just like me, the brand has constantly evolved, be it from powder hair colour to rich crème colour and now to a five-min shampoo hair colour. Godrej Expert Easy Shampoo Hair Colour matches my style of keeping things simple yet stylish. The five minute quick and easy application process is my favourite feature,” said actor Saif Ali Khan.
Commenting on this announcement Godrej Consumer Products Ltd, CEO-India and SAARC, Sunil Kataria said, “Godrej Expert Easy shampoo hair colour, is an innovation in the hair colour category. Through this offering, we are giving a solution to consumers who have time paucity and want to colour their instantly. Simplifying the entire process and achieving a new coloured hair look in 5 minutes is what makes Godrej Expert Easy an innovation. Our partnership with Saif Ali Khan will help us amplify awareness of the category as well as our product across urban and rural markets.”
Commenting on the new TVC campaign, Creativeland Asia chief creative officer, Anu Joseph said, “Hair colouring has always been a time-consuming, tedious thing that one needs to plan for. And grey hair has always come in the way of one’s style, when there’s a last minute plan. With Godrej Expert Easy Shampoo hair colour, hair colouring can be just as impromptu as your plans. The film, starring Saif, brings to life this insight in a light, banter-filled story between siblings.”
