MUMBAI: Skechers India is hitting it out of the park. Last week, it decided to promote its cricket shoe range which it launched earlier this year. Right at the location where rising players congregate.

They chose the Oval cricket ground in south Mumbai where many a match – both professional and amateur – is held. The ground is known for its ferocious uneven bounce where a pacer’s ball can kick up suddenly and unexpectedly or  a leg spinner’s innocuous ball can generate vicious turn.

The Skechers marketing team decided to shift shape the bus shelters into shoe:  the Skechers cricket blade shoes. The speciality of these  shoes is that they have seven metal spikes as compared to the Skechers cricket elite which have 11 metal spikes.  The cricket collection is  endorsed by cricketers Ishan Kishan and Yastika Bhatia. 
 

Skechers 3D displays

“We have designed a product range that brings incomparable performance, grip, and comfort to the cricket oval,” had  said Skechers Asia CEO Rahul Vira at the time of the launch.

Vira was full of praise for his marketing team’s promotional gig at the Oval ground. 

Said he: “Thrilled to share our marketing team’s innovation of turning mundane bus shelters into interesting 3D billboards. Launching Skechers cricket blade shoes at the cricket lovers paradise in Mumbai The Oval Grounds - a symbol of Mumbai’s cricketing legacy.”

One will have to wait and watch whether the shoes leave their foot marks on cricketer's dress wear.

(pictures courtesy: Rahul Vira's linkedin account)