MUMBAI: PV Sindhu, the 2016 Olympic silver medalist, currently ranked World No.6, dawns a new role starting today as the brand ambassador of Panasonic Energy India Co. Ltd - one of India's largest manufacturer & supplier of dry cell batteries and lighting products.

The 21 year old, ace-badminton player has been signed on for Panasonic’s Battery division for the next three years as a part of strategic decision to enrich the brand image and challenge the 'numero uno' position.

“Panasonic batteries have always been known for its performance and reliability. I am looking forward to carry forth this communication and be a part of the growth journey," stated Sindhu at the event.

“PV Sindhu exudes power and performance through her sport. These are precisely the traits that Panasonic Batteries are known for,” stated Panasonic India and South-Asia president and CEO Manish Sharma.

Panasonic Energy CMD M. Morikawa added, “PV Sindhu seemed a natural extension to Panasonic Batteries. Both are best known for their consistency and are aggressively growing to clinch the numero uno position."

Born in Hyderabad, Ms. Sindhu is the youngest recipient of India's fourth highest civilian honor, the Padma Shri. She is the youngest and the very first Indian shuttler to have reached the finals of a women's singles event in an Olympics badminton event. She’s also a recipient of other prestigious awards such as Rajiv Gandhi Khel Ratna, Arjuna Award and CNN-IBN Indian of the Year in Sports among others.