MUMBAI: Garnier Fructis, a hair care brand, has named actor Alia Bhatt as the new face of Garnier Fructis in India. This is the first time that Garnier Fructis has signed on a brand ambassador in India. Alia Bhatt will feature in exciting Garnier Fructis campaigns this year.

Garnier GM Rupika Raman said, “We’re very happy to welcome Alia on board as the face of Garnier Fructis. Her personality and energy finds great synergies with Garnier Fructis. No other brand is as synonymous with youth and vitality as Garnier Fructis. Alia brings both these qualities to the table with her talent and individuality.”

Alia garnered nationwide praise for her performances in films Highway and 2 States.

Bhatt said, “My hair is very important to me and I only trust Garnier Fructis which has always been my favorite shampoo. I love it's fruity, long lasting fragrance and the way it leaves my hair feeling nourished and strong. The new Garnier Fructis shampoos & conditioners have been specially developed for Indian Hair. I hope every girl using Garnier Fructis benefits from it the way I have.”

She also endorses the Pure Active range of face washes from Garnier.