MUMBAI: Fabindia has announced the roll out its first-ever loyalty program, Fabfamily. A five-tier program, this presents a membership based program with unique experiences for the company’s expanding customer base.

Launched simultaneously across online and brick and mortar stores, the loyalty program allows aggregation and redemption of points across all Fabindia stores. Besides giving customers the opportunity to earn and accumulate points against their shopping spends, feedback and referrals, the Fabfamily loyalty program extends to offer curated experiences, such as a vacation in an inspired environment, a fabulous meal at a handpicked restaurant, an adventurous trail in the outdoors, or a discovery trip into a unique artisanal cluster.

Talking about this initiative, Fabindia managing director Viney Singh stated, “Fabfamily is unlike any loyalty program in the retail space. Our customers can not only make their future purchases attractive by redeeming points, but can also choose from a host of special, curated experiences which we will bring in conjunction with our select partners.” He further added, “We want to make our relationship with our customers more delightful. We are confident that the Fabfamily program will strengthen our connect and engagement with our customers across the country and provide real value.”

Fabindia has also launched a new website for customers to enrol and engage with the program. Depending on the tier customers are enrolled in, they can earn between 1 per cent and 7 per cent reward points for every Rs 100 spent.