MUMBAI: One of India's heavyweight building materials suppliers is having a makeover. HIL Ltd, part of the $3 billion CK Birla Group, has swapped its workmanlike moniker for the snappier BirlaNu Ltd the company announced on Monday.

The rebranding isn't just cosmetic—it's meant to cement the firm's position in the global construction materials market. With 32 manufacturing facilities across India and Europe, and customers in more than 80 countries, BirlaNu appears to be building quite the empire.

"Our new identity, BirlaNu reflects who we are at our core—a company who is always pushing forward," declares president of the newly christened outfit Avanti Birla. "We're in this business because we believe in quality, innovation and making things that last."

Birla, laying it on with a trowel, added: "Whether it's creating better materials, improving sustainability, or bringing fresh ideas to construction, we're here crafting innovative buildings and structures that stand the test of time."

The company has been busy mixing up its business portfolio. Managing director & chief executive Akshat Seth highlighted that BirlaNu has introduced organic based stabilisers in UPVC pipe manufacturing—"an industry first in India, eliminating heavy metals."

Not content with mere pipes, the firm has also "doubled our AAC block capacity in Chennai to four  lakh cubic meters per year, making it one of the country's largest facilities," Seth disclosed.

In a move that will floor competitors, BirlaNu is bringing its "global premium flooring brand Parador to India," marking its thrust into the home and interiors space.

The rebrand appears to be more than just window dressing. With "integrity, collaboration and excellence at its core," BirlaNu is clearly hoping its new identity will provide solid foundations for future growth.

Whether this fresh lick of paint will help the firm nail its ambitious expansion plans remains to be seen. But one thing's for certain: the company formerly known as HIL is determined not to hit the wall.