MUMBAI: BBDO India has added another feather to its creative cap, emerging as the most awarded Indian agency at ADFEST 2025 in Pattaya, Thailand. With a spectacular haul including a prestigious Grande (Grand Prix), two Golds, two Silvers, and five Bronze awards the agency cemented its dominance on the international stage. To top it all off, BBDO India was crowned South Asia Agency of the Year, a testament to its creative prowess.

The agency’s standout moment came with its impactful 'Home Teams ShareTheLoad'' campaign for P&G Ariel, which clinched the Grande in the Effective Lotus category and a gold in Creative Strategy Lotus for its long-term impact. The campaign also secured two silvers in Creative Strategy and Effective Lotus, along with five Bronze awards across categories such as Film Lotus (Online Film), Sustainable Lotus (Gender Equality), Creative Strategy (Data & Audience Insight), PR Lotus (Integrated Campaign), and Media Lotus (Guerrilla Marketing).

Adding to its winning streak, BBDO India also bagged a Gold in the Film Craft Lotus category for Whatsapp’s Oye Lucky, recognised for Best Use of Adapted Music.

Reacting to the wins, BBDO India chairperson and chief creative officer Josy Paul, said, “Being named South Asia Agency of the Year is massive! We’re grateful to the jury for recognising our work for P&G Ariel and Meta’s Whatsapp. These campaigns are all about impact and influence, in line with our global mantra: Do Big Things. This win was only possible thanks to incredible teamwork and the trust of our client partners.”

With its bold storytelling and strategic brilliance, BBDO India has once again set a high benchmark, proving that creativity with purpose doesn’t just make waves, it cleans up at the awards too.