BENGALURU: The Advertising Club Bangalore, which has received a record number of 956 entries this year from Bangalore, Mumbai, Delhi NCR, Chennai, Kochi, Trivandrum, Ahmadabad and Pune, has announced this year’s edition of Big Bang Awards.
Club Bangalore (The Ad Club) president Malavika Harita said, “We have received good number of entries almost across all categories. Digital advertising entries are on the rise, in keeping with the general trend in advertising”.
The Ad Club executive director Arvind Kumar said, “A unique thing that is being added to the awards night this year, is a panel discussion on the topic 'Online killed the offline star –true or false ‘.” The panelists expected to be on the panel include Colors CEO Raj Nayak, Google India’s Puneetha Armugam, among others.
“Ad Club has roped in around 40 judges, who are judging the Big Bang entries this year, and each entry is being will be judged by a group of three judges, who are experts in their field of communication, to ensure there is fairness in the judging process” Arvind Kumar added.
The awards event, presented by Bangalore Mirror of The Times of India group for the fifth year in a row, will be held on 19 September at The Ritz Carlton Hotel, Bangalore. The other partners of the event include Colors – Viacom 18 Group, Image Library, Radio City, Exchange4Media, Ritz Carlton and Jagdish Advertising. The event is conceptualised and managed by DNA Networks.