Mumbai: Hindi general entertainment channel Zee TV will launch a new fiction property, Punar Vivah, on 20 February.

Produced by Shashi-Sumeet Mittal, the show captures the journey of a man and a woman, who, having faced a debacle in their first attempts at marriage, are brave enough to give life a second chance.

The show delves into the dynamics of remarriage, showcasing the trials and tribulations that are a part of readjusting to a second life partner.

The show will air Monday-Friday at 10.30 pm slot. It will be replacing Bhagonwali - Baante Apni Taqdeer that goes off-air on 17 February.

Zee TV head- fiction programming Sukesh Motwani said, "In keeping with Zee TV?s recently launched brand positioning of ?Umeed Se Saje Zindagi?, we are proud to present a new show that resonates well with the spirit of enduring hope.

"Punar Vivah is all about being brave, giving life a second chance and making new beginnings in search of love and happiness. The treatment of the show is positive, progressive and mature. It?s not a preachy show that aims to propagate remarriage or drive in a serious, social message. It?s an intelligent, sensitive look at all that two people go through in readjusting to a new partner after already being used to the ways of one. It is as much about how their children cope with the upheaval."

At present, Sony Entertainment Television?s fiction show Bade Achhe Lagte Hain is leading the 10.30 pm slot on weekdays.

Motwani added, "There have been many good shows that have run well on different channels in the same time slot. Pavitra Rishta and Bidaai have run simultaneously at 9 pm slot and both were loved by the audience. So, it depends on the show?s concept. If it?s good and will interest audience, they will come along."

The channel plans to launch Punar Vivah with an aggressive, interactive marketing campaign that will stir up discussions amongst the viewers about the issue of remarriage through a judicious mix of outdoor, print and electronic media.

Gurmeet Chaudhary and Kratika Sengar are the male and female protagonists in the show.

MUMBAI: Balaji Telefilms has reported an eight per cent fall in its net profit for the quarter ended 31 December compared to the earlier year.

The production company, which currently has three shows on top Hindi general entertainment channels, has posted a net profit of Rs 11.2 million for the third quarter, as against a net profit of Rs 12.1 million in the earlier year.

However, the performance is much better when compared to a net loss of Rs 7 million the company had registered in the trailing quarter.

The production major witnessed a 15 per cent dip in income from operations to Rs 330.2 million in the quarter under review compared to Rs 390.4 million a year ago.

Balaji Telefilms has shows like Bade Acche Lagte Hain (Sony Entertainment), Parichay (Colors) and Pavitra Rishta (Zee TV).

The company reported an Ebitda loss of Rs 18.8 million for the quarter under review, compared to an operating loss of Rs 4.3 million a year ago. The other income of Rs 51.2 million helped the company to be in black.

Balaji Telefilms? realisation per hour from commissioned programming increased to Rs 2 million in the quarter, compared to Rs 1.85 million a year ago. However, in the trailing quarter, it was at Rs 2.1 million. The realisation per hour from sponsored programming was at Rs 330,000 in the quarter, compared to Rs 480,000 in the Q2 FY?11.

Commissioned programming remained flat at 120 hours in Q3, compared to Q2 FY?11, while sponsored programmes reduced to 94.5 hours in Q3, compared to 99 hours in Q2.

The company?s total investments as of 31 December stood at Rs 2.57 billion, including Rs 300 million in wholly owned subsidiary Balaji Motion Pictures Ltd (BMPL).

MUMBAI: Sony Entertainment Television (Set) has jumped back to the number two position among the Hindi general entertainment channels (GECs), in the first week?s ratings of the new year.

Meanwhile, the three-week-old channel, Life OK, has seen a 24 GRPs (gross rating points) jump and ended with 98 GRPs in the week (last week 74).

As per TAM data for week ended 7 January (C&S, 4+), Set has closed the week with 236 GRPs. Though it is slightly lower than the previous week?s 240 GRPs, it still went to No.2. Set?s flagship crime show, CID has become the third most watched show with 4.97 TVR, while Crime Patrol was at fifth place with 4.41 TVR.

Last week?s number two, Colors slipped to number three after losing 43 GRPs in the week. The channel had come back to No. 2 on the back of Colors Golden Petal Awards in the previous week.

Meanwhile, Star Plus maintained its lead among the Hindi GECs with 311 GRPs in its kitty, even if it lost 14 GRPs.

Zee TV ended the week with 184 GRPs, compared to 194 GRPs in the previous week, while Sab followed with 124 GRPs (previous week 113).

Imagine TV closed the week with 64 GRPs (72 last week), followed by Sahara One with 42 GRPs (35 in the previous week).