Zee TV gears up to launch Punar Vivah on 20 Feb

Mumbai: Hindi general entertainment channel Zee TV will launch a new fiction property, Punar Vivah, on 20 February.

Produced by Shashi-Sumeet Mittal, the show captures the journey of a man and a woman, who, having faced a debacle in their first attempts at marriage, are brave enough to give life a second chance.

The show delves into the dynamics of remarriage, showcasing the trials and tribulations that are a part of readjusting to a second life partner.

The show will air Monday-Friday at 10.30 pm slot. It will be replacing Bhagonwali - Baante Apni Taqdeer that goes off-air on 17 February.

Zee TV head- fiction programming Sukesh Motwani said, "In keeping with Zee TV?s recently launched brand positioning of ?Umeed Se Saje Zindagi?, we are proud to present a new show that resonates well with the spirit of enduring hope.

"Punar Vivah is all about being brave, giving life a second chance and making new beginnings in search of love and happiness. The treatment of the show is positive, progressive and mature. It?s not a preachy show that aims to propagate remarriage or drive in a serious, social message. It?s an intelligent, sensitive look at all that two people go through in readjusting to a new partner after already being used to the ways of one. It is as much about how their children cope with the upheaval."

At present, Sony Entertainment Television?s fiction show Bade Achhe Lagte Hain is leading the 10.30 pm slot on weekdays.

Motwani added, "There have been many good shows that have run well on different channels in the same time slot. Pavitra Rishta and Bidaai have run simultaneously at 9 pm slot and both were loved by the audience. So, it depends on the show?s concept. If it?s good and will interest audience, they will come along."

The channel plans to launch Punar Vivah with an aggressive, interactive marketing campaign that will stir up discussions amongst the viewers about the issue of remarriage through a judicious mix of outdoor, print and electronic media.

Gurmeet Chaudhary and Kratika Sengar are the male and female protagonists in the show.