MUMBAI: Zee Trendz is all set to unveil the latest season of The Bold and the Beautiful premiering on 16 January at 9 pm.

The Bold and the Beautiful is an American television soap opera created by William J Bell and Lee Phillip Bell.

Set in Los Angeles, California, the show centers upon the Forrester family and their fashion house business Forrester Creations. The program features an ensemble cast, headed by its longest-serving actors Susan Flannery as Stephanie Forrester, John McCook as Eric Forrester, Katherine Kelly Lang as Brooke Logan, Ronn Moss as Ridge Forrester.

The Bold and the Beautiful is also a sister show to the Bells? other soap opera The Young and the Restless, as several characters from each of the two shows have crossed over to the other since the early 1990s, and its title derived from Y&R.

The Bold and the Beautiful has won 31 Daytime Emmy Awards, including one for Outstanding Drama Series in 2009 and again in 2010, as well as in 2011. On 7 September, 2011, the series switched to high definition.