Mumbai: Multi Screen Media?s family entertainment channel Sab TV is launching a new show titled ?Golmaal Hai Bhai Sab Golmaal Hai? on 13 August.

The show will air Monday to Friday at 8 pm. It will be competing with the genre leader Balika Vadhu (Colors), Iss Pyar ko Kya Nam Du (Star Plus), Rab Se Sona Ishq (Zee TV) and Byaah Hamari Bahu Ka (Sony Entertainment Television).

Produced by Optimystix, the channel attempts to show the marriage of romance with comedy.

Sab TV EVP and business head Anooj Kapoor said, "It?s a perfectly packaged family entertainer with the ethos of SAB TV, of humour, family values and a lot of entertainment. Its got familiar faces and our story line is simple and effective. The concept of a rom-com is mostly limited to films; we have tried to bring it instead to your TV sets."

Optimystix producer Vipul.D. Shah added, "We have always tried to do something new and fun. This show of ours aims to provide wholesome entertainment for the entire family. It?s a love story that only gets funnier with every episode. It has great production quality and some very fine actors and of course, a very charming story. I have a feeling the show will definitely strike a chord with its audience."