Sony to strengthen 9 pm slot with 'Chhanchhan'

Mumbai: Sony Entertainment Television (Set) is launching a new show that aims to bring forth to its viewers the various facets of a progressive Indian woman.

Titled ?Chhanchhan?, the show will air every Monday to Thursday at 9 pm, starting 25 March.

Produced by Optimystix Entertainment, ?Chhanchhan? is replacing Shri Adhikari Brothers? Hongey Juda Na Hum which will go off-air after six months of airing.

?Chhanchhan? is the story of a girl named Chhanchhan (played by Sanaya Irani) who is by profession a dog trainer. She is an independent young woman, modern in her thought who stands up for what is right and raises her voice against all that is wrong.

Set in Ahmedabad, the show explores how the lead character Chhanchhan applies her intelligence, plays her cards well and sets a dysfunctional family that she marries into, back on track.

Set chief creative director Vivek Bahl said, "Chhanchhan is a powerful story of self-reliance, determination and family values told in a simplistic, real and light-hearted manner. The show captures every emotion of a young very fun loving who has been brought up with modern and ethnic values and she loves to practice them in her day to day life in her own way."

Talking about the performance of other shows on Set, Bahl said, "We have taken a curve with Anaamika. Amita Ka Amit didn?t start well but its picking up now and it?s too early to talk about Khoobsurat, which has just launched at 7.30 slot which is a very tough one. We are optimistic that the audience will accept Chhanchhan into their lives just the way they have embraced all the other Sony Entertainment Television characters before."

Optimystix producer Vipul Shah said, "We have had a long and fruitful relationship with Set, working on some landmark shows together. Chhanchhan is a young feisty woman of substance, who is modern in her outlook towards life yet deeply connected and rooted to her core values. She is very much the Indian woman of today and we hope that our viewers will love every bit of her character and welcome her into their homes."

The cast of the show includes Supriya Pathak, Sanaya Irani, Anang Desai, Arvind Vaidya, Shraman Jain and Arshima Thapar.