MUMBAI: UK broadcaster Channel 4 has announced that it will launch a new channel called 4Seven, which will have scheduling based on how much chatter programmes are getting through social media outlets. It will allow viewers to catch repeats of shows.

4Seven will be launched later this year. It will schedule content that is creating noise - among commentators, bloggers, Twitter , Facebook.

The aim is to deliver more content that viewers want to watch. Channel 4 CEO David Abraham said that viewers say that they sometimes just miss the best stuff, despite their PVR and VOD.

"4seven will give viewers more chances to catch the most popular and talked about Channel 4 shows from the last seven days," added Abraham.