MUMBAI: Television format creator and distributor FremantleMedia celebrates the entertainment format ?The X Factor?s success as the format reaches 40 territory sales. TV4 in Sweden and Rustavi 2 in Georgia have become the latest broadcasters to acquire the sensational Syco owned format created by Simon Cowell and produced or licensed by FremantleMedia around the world.

?The X Factor? has launched in nine new territories since the beginning of last year alone, including India, Chile, Kazakhstan, Poland, Bulgaria, Romania and the USA, where it was Fox?s number one autumn new series launch for five years. This blockbuster ratings-winner has been the number one programme in Denmark for the past five years, with an incredible 40 per cent of the population tuning in. The X Factor is also the number one programme ever for Italy?s Sky Uno and has been the UK?s number one show for the past two years in a row.

FremantleMedia president, worldwide entertainment Trish Kinane said, "The latest sales of The X Factor cement the format?s position as one of the leading entertainment shows of this generation. This blockbuster format has enjoyed immense success all over the world and continues its remarkable track record of re-commissions, topping ratings lists and inspiring audiences in multiple territories worldwide. We?re extremely proud of the creative and commercial strengths across the FremantleMedia network that have seen formats like The X Factor thrive."

Syco Entertainment head of international George Levendis said, "The X Factor continues to build spectacularly season on season, launching in the US in 2011, being the most watched show in the UK and the breakthrough success in Australia and Italy last year. We are thrilled with the on-going progress of The X Factor as we work alongside FremantleMedia to produce and licence the format in many more markets in the future."