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  • Zee TV to launch 'Rab Se Sona Ishq' on 16 July

    Submitted by ITV Production on Jun 15, 2012
    indiantelevision.com Team

    MUMBAI: Zee TV, the flagship Hindi general entertainment channel (GEC) from Zee Entertainment Enterprises (Zeel) stable, is gearing up to launch a new fiction show, Rab Se Sona Ishq.

    The show will go on-air on 16 July, though the channel has not finalised the time slot yet.

    It is being produced by Jay Mehtaa Productions who have earlier associated with Zee TV to produce Sindoor.

    Rab Se Sona Ishq is a coss-continental love story aimed at today?s "global" Indian.

    The show is filmed in picturesque interiors of Punjab and will be shot in London over the next three months.

    Zee TV head - fiction programming Sukesh Motwani said, "Its first-of-its-kind cross-continental love story on Indian television. It?s a story about people?s dreams and convictions and how they chase them. The canvas of this love story is expansive and our treatment of the show will be nothing short of grand."

    Mehtaa added, "You will be able to appreciate the sheer effort and our minute attention to detail only once you see the episodes. To capture the essence of rural Punjab and retain the authenticity in its depiction, we?ve had a 25 day rigorous outdoor schedule in villages near Chandigarh and Patiala such as Nabha, Baroli, Banur, Majri and Basi Pathana. We have stunning visuals of our leads in Punjab."

    The show?s soundtrack is the four new songs composed and recorded for it. The soundtrack also recreates some of the most beautiful Sufi compositions of Bulleh Shah, Reshma and Abida Parveen. Additionally, the show will feature a rock band wandering through the streets, performing songs pertinent to the situations developing on the show.

    Rab Se Sona Isshq is story of Saahiba (played by Ekta Kaul), who deserted by the man of her dreams on the day of their wedding, follows her heart and chases him across continents. Her journey of hope rests on her conviction that their love is real and will last forever. The show also captures the "larger-than-life" illusions and tells the story of starry-eyed migrant Indians who land up in London with a million dreams, the channel said.

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    Sindoor
  • Zee TV gears up to launch Punar Vivah on 20 Feb

    Submitted by ITV Production on Jan 31, 2012
    indiantelevision.com Team

    Mumbai: Hindi general entertainment channel Zee TV will launch a new fiction property, Punar Vivah, on 20 February.

    Produced by Shashi-Sumeet Mittal, the show captures the journey of a man and a woman, who, having faced a debacle in their first attempts at marriage, are brave enough to give life a second chance.

    The show delves into the dynamics of remarriage, showcasing the trials and tribulations that are a part of readjusting to a second life partner.

    The show will air Monday-Friday at 10.30 pm slot. It will be replacing Bhagonwali - Baante Apni Taqdeer that goes off-air on 17 February.

    Zee TV head- fiction programming Sukesh Motwani said, "In keeping with Zee TV?s recently launched brand positioning of ?Umeed Se Saje Zindagi?, we are proud to present a new show that resonates well with the spirit of enduring hope.

    "Punar Vivah is all about being brave, giving life a second chance and making new beginnings in search of love and happiness. The treatment of the show is positive, progressive and mature. It?s not a preachy show that aims to propagate remarriage or drive in a serious, social message. It?s an intelligent, sensitive look at all that two people go through in readjusting to a new partner after already being used to the ways of one. It is as much about how their children cope with the upheaval."

    At present, Sony Entertainment Television?s fiction show Bade Achhe Lagte Hain is leading the 10.30 pm slot on weekdays.

    Motwani added, "There have been many good shows that have run well on different channels in the same time slot. Pavitra Rishta and Bidaai have run simultaneously at 9 pm slot and both were loved by the audience. So, it depends on the show?s concept. If it?s good and will interest audience, they will come along."

    The channel plans to launch Punar Vivah with an aggressive, interactive marketing campaign that will stir up discussions amongst the viewers about the issue of remarriage through a judicious mix of outdoor, print and electronic media.

    Gurmeet Chaudhary and Kratika Sengar are the male and female protagonists in the show.

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    Punar Vivah
  • Zee TV launches new show Afsar Bitiya

    Submitted by ITV Production on Nov 22, 2011
    indiantelevision.com Team

    MUMBAI: Hindi general entertainment channel Zee TV is launching a new fiction show Afsar Bitiya on 19 December.

    The show will throw light on the importance of female education and issues surrounding their education. It will air Monday-Friday at 7 pm.

    Zee TV fiction head Sukesh Motwani said, "Afsar Bitiya is a story of a girl who makes a mark in her life and becomes someone to reckon in the society only through sheer hard work and dedication towards studies. I hope audiences will be inspired and inculcate the zest to study and become ?someone? whom others will want to emulate. Zee TV has a longstanding commitment of addressing social concerns." 

    Afsar Bitiya is produced by Rakesh Paswan under the banner Village Boy Productions.

    The channel has lined up extensive BTL activities across many schools and colleges in India to spread the message of female education and women empowerment.

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    Afsar Bitiya
  • Zee TV pins hopes on Hitler Didi

    Submitted by ITV Production on Nov 05, 2011
    indiantelevision.com Team

    MUMBAI: Zee TV, the flagship Hindi general entertainment channel of Zee Entertainment Enterprises Ltd (Zeel), is experimenting with fiction properties even as its top-rated show Pavitra Rishta is losing eyeballs.

    The channel is now launching an unconventional fiction show - Hitler Didi - wherein the protagonist is unlike the other fiction show leads.

    The show premieres on 7 November and will air every Monday-Friday at 8 pm.

    Zee TV head of fiction programming Sukesh Motwani said that it is a bold attempt by the channel to air a show where the female lead is rude, arrogant and strict. "The show is nothing like other fiction shows. It is shot in Delhi, the protagonist is very loud, she shouts and abuses, and also has an attitude of ?my way or highway?. But the way it is shot and presented, I hope the viewers will like her," he said.

    The story revolves around Indira Sharma (played by Rati Pandey), who is the Hitler didi. Handling the responsibilities of her family alone, she has lost the interest in living.

    "It is all about learning to be able to smile, dream and love all over again. It captures Sharma?s transition from being a steely, cold and dry person to someone warm and vulnerable. The show is positive and light-hearted in its tonality and the audience will be able to connect with the protagonists very well," Motwani added.

    The show is written and produced by Ila Bedi of Trilogy Krikos Productions.

    The channel has planned an aggressive marketing campaign to promote the show.

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    Hitler Didi
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