MUMBAI: Star Gold is set to premiere the movie ?Makkhi? on 29 December at 9 pm.

Translated into Hindi from the Telugu movie ?Eega?, ?Makkhi? is crafted with state of the art photo animation and special effects by South Indian director S.S. Rajamouli.

Star Gold GM Hemal Jhaveri said, ?From the emotion-packed Ferrari Ki Sawaari to the comedy riot Bol Bachchan, we have always focused on a mix of all genres with entertaining content. Makkhi, the movie was definitely a one of a kind, unique and entertaining Bollywood movie this year. We are happy to bring on Star GOLD the World TV Premiere for our eager viewers.?

The television premiere of ?Makkhi? will be promoted across television, print media, social media and cinema houses in Hindi speaking markets and metros of Delhi and Mumbai to drive buzz for the premiere.

Produced by Reliance Entertainment, ?Makkhi? is a story of Jaani, (protagonist) a man in love with Bindu, his colleague. But his love life is interrupted by monstrous business tycoon Sudeep who kills Jaani. Jaani is reborn as a housefly to avenge his killer and protect his love. Ajay Devgn and Kajol have lent their voices for the movie.

MUMBAI: Star Gold, the Hindi movie channel from Star India, is geared up for the world TV premiere of Vidhu Vinod Chopra?s Ferrari Ki Sawaari on 15 September during the prime time 9 pm slot.

As has been the case with big networks, the movie is being premiered on a movie channel rather than the past practice of doing it on the network?s general entertainment channel.

Star India, which runs Hindi movie channels Star Gold and Movies OK, had acquired the satellite rights for Ferrari Ki Sawaari for a period of 10 years. The broadcaster is believed to have paid between Rs 80-100 million for the rights.

According to Star Gold and Movies OK general manager Hemal Jhaveri, the movie is in line with the channel philosophy of Karo Dil Ki.

"With the World TV Premiere of Ferrari ki Sawaari, we want to inspire our audiences to Karo Dil Ki. This underlines our commitment to bring the latest and best of Bollywood and not to mention the most diverse content to our viewers," says Jhaveri.

The Sharman Joshi-starrer movie has collected Rs 390 million at the box office worldwide, according to Eros International, which has the worldwide distribution rights for the film.

Written by Vidhu Vinod Chopra and Rajesh Mapuskar, who is also the director of the film, Ferrari Ki Sawaari stars Sharman Joshi, Boman Irani and Ritwik Sahore with a song appearance by Vidya Balan.