MUMBAI: Times Television Network?s Bollywood channel Zoom has launched a social TV show zoOmit which integrates television viewing and social media interaction.

The one hour weekend interactive show will air requests and dedications received on the zoOm FB app along with the requestors? name, Facebook profile picture and dedicated message.

The show is an extension to the recently launched Facebook app (apps.facebook.com/gozoomit). It will be telecast at 6 pm every Saturday and Sunday starting 8 December.

The show will be hosted by a social jockey who will share the interesting dedications, set topics and themes for upcoming episodes, chat live via twitter and showcase interesting content and trends from social media sites.

Zoom CEO Avinash Kaul said, ?zoOm is one of the top youth channels in the country. We have taken an initiative to integrate the two platforms that the youth use the most for entertainment ? Bollywood and Social Media. We aim to create more and more synergies between the 2 mediums and this show is a step in that direction.?