MUMBAI: Sony Entertainment Network (SEN) has appointed Tony Lit as VP business head for Europe. He will be overseeing the UK and European operations for its three flagship channels, Set Asia, Max and Sab.

Lit, former managing director of Sunrise Radio, was responsible for many integral achievements for Litt Corporation, the family business. One of Lit‘s major responsibilities was overseeing the Litt Corporation Asian Radio business.

Lit will be reporting to SEN EVP and Head of international business Neeraj Arora. He will be responsible for the revenue streams in the territory.

Arora commented, "I am delighted with the appointment of Tony Lit as the European Business Head for Sony Entertainment Network. Tony‘s previous experience broadens our strategic depth within the sales and distribution functions as he brings a wealth of skills and knowledge that will enable us to source new opportunities in the television market. Tony‘s previous contribution to the broadcast industry will make him ideally suited to drive the progression of SEN‘s future strategy."

Lit added, "SEN is a powerful, global brand with a great range of channels for the audiences. It is the home of one of the most respected international television channels in the world and it will be exciting to help bring it to the deserved position as the preferred choice in Asian households. I had 13 fantastic years at the Litt Corp and now look forward to my new role and challenges that lay ahead which includes working with the entire team at SEN and creating greater value for our current and new audiences and clients."

Lit will assume the charge in January 2012.