MUMBAI: Hindi movie channel Star Gold has said the world TV premiere of Ajay Devgan and Abhishek Bachchan-starrer Bol Bachchan will be on 27 October at 9 pm.

After Singham, Bodyguard, Ra.One and Housefull 2, Bol Bachchan is the latest Rs 1 billion box office grosser. Bol Bachchan is a comedy by Rohit Shetty.

Ajay Devgan‘s characterization as Prithviraj with his own brand of English is one of the key highlights of the film and this is the key promotional peg being used across all media to promote the TV premiere on Star Gold.

The exclusive world TV premiere of Bol Bachchan will be promoted across the Star Network with investments in key media outside the network.

Star Gold GM Hemal Jhaveri said, "With Bol Bachchan, Star Gold reiterates its promise to bring the latest and the biggest Bollywood premieres on TV. The World TV Premiere of Bol Bachchan, one of the biggest entertainers in 2012 is the perfect occasion to tune in to Star Gold and spend a funny Saturday."

Directed by Rohit Shetty, Bol Bachchan is the official remake of the classic movie Golmaal. It is the story of siblings Abbas and Sania (Abhishek Bachchan and Asin) who lie to Prithviraj (Ajay Devgn) about their identity.